Workplaces For Industries produce and sell working tables for industries. Their product offer is broad: they sell highly customizable tables for different needs. WFI wanted customers to build their own tables online in 3D. The solution was a configurator, created by Animech.
The WFI product offer is wide, with a lot of different products that the customer can choose from. Some products can be chosen together, and others can't. The application needed to take this into account, and still be intuitive and
How I optimized the application
I created a new category system to increase usability.
The most essential choices were placed in a wizard, guiding the user to start a configuration.
For product choices where the visual representation where important, we created big buttons with images.
New icons where design to match the WFI identity.
I wanted the user to easily overview the product-range and that's why the products are organized in 3 levels. I designed the interface so that the user doesn’t have to “click down” to the lowest subcategory.