We've got your back
We've got your back is an informative video for customers at the Swedish clothing store Kappahl. This project is done together with Angelica Öberg, Caroline Uggla and Sofi Faxling Grinder.
Kappahl wanted a film for informing their customers about their broad sustainability work by highlighting their new collaboration with Ecoligent Paper.
In this film, we chose to highlight the global plastic pollution problem, and inform the customer about the benefits of the new paper hanger. We did not want to give the customer a bad conscience, rather convey that they are making a good choice when shopping at Kappahl.
To easier understand whom we needed to talk to, we created the persona, Johanna. She is a typical Kappahl client, with two kids and stressful life. She is concerned about the environment and what world her kids will grow up in, but she has little time to figure out what she can to do about it.
We created the concept “We've got your back”, that speaks directly to our persona with a positive tone of voice. It should be easy to be environmentally-friendly. Kappahl takes care of it, and the customer doesn't need to think